DuPont releases their Global Automotive Color Popularity Report every year. DuPont issued its 58th annual color popularity report recently and silver and black are in tight competition for the title of “world’s most popular car color” and both are separated by only 2 percentage points. Black is the leading vehicle color globally and silver is at second place, white and gray are tied for third place.
The top 10 global vehicle colors are:
1. Silver — 26 percent
2. Black/Black Effect — 24 percent
3. White/White Pearl and Gray — 16 percent each (tie)
4. Red — 6 percent
5. Blue — 5 percent
6. Brown/Beige — 3 percent
7. Green — 2 percent
8. Yellow/Gold — 1 percent
European market opted greatly for black/black effect, making it top choice for nearly all vehicle categories, with 24 percent. Black/black effect are popular for luxury models in the Pacific region. In India, with 29 percent share in the market, white is the leading color. In South America, silver rules with 33 percent of the market. Japan opted for white/white pearl as its top color choice for vehicles, continuing at 28 percent of total market share.