Hyundai and Kia motors are gradually increasing their market share in the US auto market. They are continuously performing in the market for the last two decades. Hyundai and Kia have combined sales of 95,000 units of cars and light trucks for the month of September 2011. They want to reach the reach the number three position beating Chrysler. Hyundai and Kia domestic sales increased up to 9.1% for September 2011 which is more than September 2010 domestic sales (8%).
Hyundai Motors is performing well in the US market. Hyundai’s Equus luxury car won the award from the JD power as a large premium car of the year for 2011 and Hyundai Azera also received the best large car in the ideal vehicle category by the Auto Pacific. Hyundai is playing very intelligently in the auto market as they are offering the guarantee and warranty features with their car, they are providing assurance value guarantee to their vehicles up to 24th to 48th months.
Hyundai and Kia motors are willing to make such investments to keep gaining their market share continuously. Even though many brands are seeing the declining phase, the Hyundai and Kia motors are only concentrating on investing more to increase their market share in the US market.