Major Developments Major Developments by Calendar Year

January 19, 2012

Wikipedia Blacked Out Globally Against SOPA And PIPA

Filed under: Press — Tags: — Winson @ 2:46 AM

For the first time ever, Wikipedia site has announced its decision to hold a blackout against the proposed legislation in the United States – Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). This blackout (protest) was held on 18th January 2012 for 24 hours, world-wide.

It is the opinion of the English Wikipedia that if both of these bills are passed, it will prove to be devastating to free internet and open web. There are majority of overwhelming participants of Wikipedia community who have supported the protest to encourage public action in response to these two bills.

Nearly 55% of these participants preferred the blackout to be global and this support for such actions from Wikipedians is not just from within the United States, but from all around the world. These Wikipedians stated that for the most part their projects consist of organizing, summarizing and collecting the world’s knowledge, and putting them into a context to show people on how to make sense out of it.

They believed that, every person around the world should have access to educational material on wide range of subjects, even if they cannot pay for it. All around the world there are many internet community sites which are intending to fight against online privacy that hurts online freedom, saying that they just want internet to remain free and open, everywhere and anywhere.

January 18, 2012

Monitoring Programs Helps in Meeting Customers Expectations

Filed under: Technology — Tags: — Winson @ 4:55 AM

website monitorMonitoring programs are important in website management. Monitoring programs decrease the website down time and increase the applications up-time. These monitoring programs are important at increasing the website performance along with the number of visits. These programs have unique approaches to analyze the customers experiences.

These programs are legal at customizing website users, these programs customize the audience size along with the data. These monitoring programs are important in increasing the customized audience engagement and improving website design. Monitoring programs provide support in developing the web design while understanding the visitors navigation.

Monitoring programs are very much beneficial where installation and maintenance of websites is needed. These programs provide regular or periodical feedback reports about website modifications and they contain the visitors requirements too. Website’s management team designs its site along with these periodical feedback reports.website monitoring price

Monitoring programs prevent the unauthorized data transfers. Website down times while showing the results are the major drawbacks of website performance. These programs reduce these down times and increase the customers satisfaction while showing the results. Monitoring programs increase the website efficiency and the customer satisfaction. (more…)

January 12, 2012

Americans Viewed 4.6 billion Online Video ads in May 2011

Filed under: Business — Tags: — Winson @ 2:39 AM

Among the different ways of advertising through the Internet, video advertising is one which attracts the customers. Advertisers prefer to use online video ads to capture the right customers. Online video ads include display of actual moving video clips in place of the static or animated image. This creates an interest in the viewer to look at it. A comScore study stated that 4.6 billion video ads were viewed by the Americans in May 2011. As per the comScore Video Metrix, the online video ads included only streaming-video advertising. Other types of video monetization like branded players, overlays, homepage ads, matching banner ads and so on were not included.

The study revealed that the online video ads reached 45.4% of the total US population. The frequency of video ads viewed per viewer in May 2011 was found to be 33.7. Among the many online video properties viewed, Hulu stood first. More than 1.3 billion online video ad impressions were accounted by Hulu. Hulu video ads were found to reach 9.2% of the total US population. The frequency of ads per viewer for Hulu was about 47.6.

Following Hulu were Tremor Media Video Network which ranked second highest among the online video ad properties and the highest one among the online video ad networks. It accounted for around 700.8 million video ads. It was followed by Adap.tv (642 million), BrightRoll Video Network (565 million) and Undertone (291 million).

During May 2011, more than 2 billion minutes were spent in watching the online video ads. The highest duration of online video ads was accounted by Hulu which was found to be 560 million minutes. The comScore study also revealed that online video ads accounted for 12.6 percent of all the videos viewed (that included video content also), and 1.2 percent of all minutes spent on viewing online video. It can be reflected from the study that most of the Americans view online video ads through various video ad properties. (more…)

January 9, 2012

Marvist Announces Best Marketing Projects Contest for the Second Consecutive Year

Filed under: Press — Winson @ 6:07 AM

Hyderabad, Andhra Pradesh, January 9, 2012 – Marvist WebSolutions, a pioneer in the field of Internet marketing consulting and services has announced “The Best Marketing Projects Contest – 2011”. This is the second time that the organization is conducting such a contest. This contest is aimed as an initiative to encourage quality project work by MBA students.

The first prize winner will walk away with a cash award of Rs.12,000 and the second and third prizes will carry awards of Rs.7,500 and Rs.5,000 respectively.

A summer project work done by students allows to showcase their capabilities when it comes to applying their academic knowledge in real life situation. But today, even good students are not using this opportunity, opting for a routine/mediocre project which can be completed relatively easily. However, such projects do not grow either the abilities of the student or their understanding of real life business situations.

A spokesperson for Marvist WebSolutions said, “A challenging project done in real life situations is essential for preparing the student for the realities of his/her first job. Marvist WebSolutions is coming up with the contest to encourage such projects that offer practical solutions to business problems.”

Marvist WebSolutions is seeking to identify students who introduce new concepts, have strong knowledge of marketing, show rigorousness in research and are diligent in executing marketing principles. The project must involve strategic marketing with a combination of academic knowledge and industry. Students are expected to put in a minimum of 4 weeks (180 working hours) into the project. Preference will be given to projects dealing with Internet marketing and problems faced by professional small companies.

20th January 2012 is the last date for submitting the project. The winners will be given the prize money in cheque along with the letters. This will also be publicized.

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