Ford’s Figo success has given a boost to the Ford’s cars production. The Figo sales in the Indian auto market is 1,00,000 units since the launch. According to the source, Figo was rewarded as the ‘car of the year’ for 2011 and it was a runner up in the South Africa for the same year. Figo has been rewarded with more than 20 awards in Indian auto industry.
Management of Ford India revealed that, Figo has been successfully achieved their mile stone of 1 lakh sales in competitive market and is strongly continuing its performance. They said that not only Figo, along with this Ford’s Fiesta, Endeavour and Ikon are also performing well, giving luxurious facilities to their users.
In the past few years the smaller car sales are increasing hugely, they have the 70% of the total sales. Ford Asia prompts to look on the small car segment. They want to launch their small car models into the Indian auto market along with the world market. The plan of the small car is decreasing the profit per car but the overall profit of the company will be increased. Ford recently launched Fiesta sedan and has the plan to launch more seven models by this middle of the decade. Ford wants to change their headquarter from Chennai to New Delhi, and wants to start new plant in Gujarat, for increasing their production.