Honda motors is the third top car manufacturer in Japan. In earlyr years, it was hit by natural disaster in 2008 to received the negative sales performance. Honda motors received the negative sales growth with 20% for 2011 but the president of Honda motors Takanobu Ito said, we are receiving our earlier positive sales returns in 2013.
Takanobu forecasts their sales performance for 2013, they will be recover their earlier sales value at he ending of the March 2013 and our sales climbing with the models Accord sedan and Civic in North America.
Honda planned to might get achieved their targets, US economy recover very fast and its moving forward. They are planning to re-modify their successive models like Accord sedan, Accord, CR-V and sport utility vehicles to capture the North American auto market to increase their market share value. They are targeted their forecast sales value for 2012 with 24% sales growth to hit 1.43 million vehicle.
Honda is planning to hit the market with a new strategy of producing cars where they are sold, they are focusing on smaller cars which are beneficial to hit the market with fuel efficient benefits.