Major Developments Major Developments by Calendar Year

June 27, 2014

Best Ways to Choose an Ad Network Company

Filed under: 2014 — Tags: — Winson @ 9:18 AM

Are you an advertiser looking for the right ad network company? Then, you must know how to identify the best ad network company based on your requirements. Choosing the best ad network or advertising network will generate revenue for your ads and also drive traffic for your website. Below are some ways through which you can choose the best ad network for your website.

1. Reputation of ad network company:
At first you must see the reputation and reliability of the company. This plays a major role. If the company has a good reputation and is providing the services based on the user requirements then we can say it is a reputed company. You must also have a thorough investigation of the ad network company.

2. Ad revenue based on the traffic:
Ask for the ad revenues based on the traffic i.e., the percentage of ad revenue they will be taking for placing your ads in the publisher website. This should be discussed before signing the agreement.

3. Customer service provided by ad network:
Before placing ads, see the publishers website and make a complete review on their site and see whether they are providing good customer service.

4. Question ad network company in all aspects:
If you are having any doubts regarding the ad network company, question them and get your doubts cleared then and there itself.

5. Ad relevant to content:
Ask them if the ad that they are placing is relevant to the content of the website or not.

6. Ask for the traffic of the publishers website:
Check whether your ad will be placed on the site that drives more traffic or less traffic. It is must for an advertiser to know this point from the ad network service provider.

7. Check for qualitative ads:
Quality of the ads is the major factor you should look for. See whether ads served by the ad network are pleasing or annoying and also check whether they are related to the content.

8. See the ad type:
After checking the quality it is necessary to see the ad type. Some ad networks provide only text based ads and some provide only text with image ads and some provide both. So, it is your responsibility to look after which type of ad you need for promoting your website.

9. Placement of the ad:
If ad type is chosen then ask them were the ad shows in their website i.e., location of the ad because some ad networks show your ads.

10. Not choosing low-budget ad network:
Don’t look for the cheapest ad network, rather check for the one’s that provide good quality ads that helps your website in getting more traffic.

11. Reference for ad network:
At last ask them for case studies and references i.e., ask for clients with same category. This will give you some confidence and helps you to trust the ad network you are choosing.

These are some of the best ways through which you can choose an ad network company.
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June 11, 2014

Key Web Monitoring Services

Filed under: 2014 — Tags: — Ralph C Dreher @ 9:14 AM

Web monitoring plays a critical role in today’s digital world. It gives a lot to the website owner like online reputation, customer satisfaction, revenue, credibility, etc. In this post you will see key web monitoring services like website, URL, transaction, server monitoring, etc.

monitoring serviceWebsite availability monitoring
It is an essential part to be carried out to know the website performance. When your website is added to the tool of monitoring, HTTP and HTTPS requests are sent to your website to check its performance and availability. This helps you to ensure that your website is up and running at peak performance at all times. And you will get immediate notification of its performance or errors or website downtime via emails, SMS or RSS feeds. These reports are sent daily/ weekly through emails.

  • Benefits of website availability monitoring
    • When once you are notified of site’s downtime or any error, you can analyze and find the root cause of the problem. And you can resolve it quickly before your customer reacts and complaints to you.
    • Every minute of site’s downtime equates to loss of revenue. By instant notification, you can resolve issue to the fastest. Hence, by minimizing downtime, minimizes the risk of loss of revenue to your business.
    • It improves the experience of your website’s end user and thereby enhances your organization’s reputation.
  • website monitor Website performance monitoring
    • It monitors the timings of each element happening in your browser.
    • Each element of the HTML page is monitored with respect to style sheets, images, scripts etc.
    • Monitors maximum size of the single page, including its elements like script, images, styles, etc.
    • Loading speed of the each page of the website.
    • Monitors errors in a web page like missing images.
    • Monitors maximum size of the entire page including all the elements of downloaded page.
  • Transaction monitoring
    • Monitors all the transaction of the end users in your browser.
    • Monitors shopping carts, click paths, log in, registration forms, perform content, etc.
    • Generate all the real transaction from the different locations across the world.
    • Monitors and detects the performance issues.
    • You will receive alerts when transactions are not working or slow.
  • Server monitoring
    • It scans the server on networks to identify issues or errors and fix problems before they affect your end user.site monitoring
    • Monitors the performance of your servers to ensure that your website, server and internet connection devices are up and are running.
    • Monitors your server availability from different locations around the world.
    • It monitors response time of the DNS server to find the domain name. And if this response time is longer, then DNS server should be optimized to make it to respond faster.
    • It monitors different protocols like Microsoft SQL server, Web service HTTP, web service HTTPS , PING, FTP, DNS, etc.

 

June 3, 2014

Types of Airbags and How an Airbag Works

Filed under: 2014 — Tags: — Winson @ 7:31 AM

An airbag is a safety device that protects the passenger in the event of a collision, by restricting their movement and inducing a slow reduction of the body’s momentum as opposed to coming to an abrupt halt. The greatest thing about an air bag is that along with the seat belt, it can reduce death in a collision by about 30%.

How does an airbag help in safety?
During a collision, the body of the passenger would continue to move forward, even if the vehicle has come to a sudden halt. This is because of the momentum carried by the body. So, in a collision, the upper part of the body hits the steering wheel or the dashboard hard causing fatal injuries or death. In high speeds, the passenger’s head even collides with the wind shield. This is extremely dangerous.

An airbag prevents the passenger from being thrown toward the dashboard. It also slows down the process of the body’s motion coming to zero velocity.

How is an airbag deployed?
There are collision detectors installed along with the airbags. When a collision happens, these sensors detect it, and send the signal to the airbag. In the airbag, this signal triggers a reaction between sodium azide and potassium nitrate. This reaction releases nitrogen gas which inflates the air bag. All of this happens under a fraction of a second and after the deployment, the nitrogen gas escapes through holes in the airbag to cause deflation in order for the passenger to move.

Different types of airbags

Frontal airbag
Frontal air bags are designed to prevent occupants from anything that is at the front portion of the car, like dashboard, steering wheel or wind shield. Since 1998, frontal airbags have been a standard in all the vehicles. Frontal airbags do not eliminate the need for seat belts. And they also do not protect the passenger in rear collision or a rollover. The amount of protection an airbag can offer depends a lot on whether the seat belt is fastened or not. Seat belts keep the passenger in the proper position to ensure protection by the airbag. An important thing to keep in mind is, if the seat belt is not on while in a collision, airbags can cause fatal injuries to the passenger.

Side torso airbag
This protects the passenger from injury to the ribcage and the pelvis. This airbags deploys in between the passenger and the door. Special designs are being included recently and these protect the passenger even in a roll over crash.

Side curtain airbag
The side curtain airbag deploys from the roof and protects the passenger from rollover injuries. Roll sensing side curtain bags are usually used in SUVs and pickup trucks because they are prone to rollovers. But in case the driver in taking the vehicle off road, he can disable the feature.

Knee airbag
This airbag is meant to protect the knees since the knee too is highly exposed while in a collision. These airbags deploy just below the steering wheel. The knee airbag has been increasingly used in cars since 2000.

Seat cushion airbag
The seat cushion airbag prevents the pelvis from diving below the lap belt in a collision.

Center airbag
This is meant to protect the rear passengers from head injuries. It deploys from the rear center seat. In 2012, General Motors introduced a center airbag which deploys from the driver seat.

Seat belt airbag
This is actually a seat belt that can be used like any other seat belt. But in a collision, the seat belt inflates and offers extra protection.

Pedestrian airbag
Pedestrian airbags are different in that they protect the pedestrian as opposed to the passengers. It was introduced in Volvo V40 in 2012 and it deploys from the car bonnet, so that the impact of the car on the pedestrian’s body is reduced.
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