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March 24, 2015

Model of OSHA Training Guidelines

Filed under: Business — Tags: — Winson @ 3:16 AM

OSHA requires that safety and health program training to be the essential part of employers for protecting the employees from illness and injuries. For conducting training, OSHA has a model with the training guidelines. This model is designed in such a way that even the smaller organizations can afford it, without hiring a professional trainer or purchasing the expensive material. The guidelines are listed below.

Determining whether the training is required
This is the first step in the training process; and it determines whether the problem can be solved by training or not. Training is given to the employees if they are not performing well in their job but safety and health training is given before any problem. Else, accidents occur – because, it would cover both safety and health rules. Problems that are addressed effectively by training includes – incorrect execution of the task, unfamiliarity with the equipment etc.

Identify the needs of training
If the problem can be solved with the help of training, then the next step is to determine what type of training is needed. Here, it is necessary to find out what the employee is expected to do, and in what way. This can be found by conducting the job analysis that shows what the employees should know, in order to perform well in their job.

Identifying the objectives and goals
Once the needs of the training are identified, employer have to prepare the training objectives for the employees. For effective training objectives, the objective should be identified precisely – what individuals will do to show once they would learn or otherwise the objective has been achieved? They also have to explain the important situations under which the individual will show competence and define those points that helped them for their satisfactory performance.

Developing learning activities
Here, the learning activities are identified and described. They help the employees for explaining what they have obtained – the desired knowledge or skills – and to ensure that they can transfer these to their jobs – the learning situation impact the actual job closely. The materials and methods for the learning activity will defer, based on the available resources and the employer’s imagination.

Conducting the training
After following the above steps, the employer has to conduct the training; and the training should be given to the suitable level possible, so that the organization and its meaning will be clear for the employees. Training program should allow the employees to participate in it, and practice the knowledge or skills.

Evaluating program effectiveness
The training program is evaluated to find out how effective it is. This will help the supervisors or the employers to determine the amount of learning achieved; and also, to identify whether the employee has improved his/her performance in the job or not. The ultimate success should be – all the changes in the workplace that reduces the rates of injuries and accidents.

Improving the program
After the evaluation, if it is found that the training is not effective in providing the required knowledge or skills to the employees, then it has to be revised or provided the periodic retraining.

This is the model of OSHA training guidelines. So, it is the responsibility of the employers to make sure that the employees get effective training in improving their skills or knowledge, following these guidelines.
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March 16, 2015

Various Types of Mobile Marketing

Filed under: Business — Tags: — Winson @ 7:59 AM

In order to improve business sales you need to market your products/services effectively among the customers. For this mobile marketing is an effective way especially for small businesses that can’t afford much on advertising or marketing. Mobile marketing is divided into various types. Some of them are listed below.

SMS marketing
SMS (Short message service) marketing is also called as text messaging. It is a type of mobile advertising. Here, the information is send in the form of text that can include, link to the websites, news, offers etc. This text messages are visible in all the phones i.e., from normal to smart phones. It is the traditional form of advertising, but people still follow this method of marketing or advertising as majority of people read their every message and is also least expensive mode of advertising.

MMS marketing
It is similar to the SMS marketing but with some changes in the mode of information they send in the form or message or ad. Rather than sending simple text they send MMS (Multimedia messaging service) that includes images, audio, video and they are same as TV ads. Marketers or advertisers believe that MMS marketing makes a better impressions on the customers but, it is more expensive when compared to the SMS marketing and this type of messages are not supported in all types of mobile phones.

QR (Quick Response) code marketing
This is the most powerful way of driving traffic to the clients website or store and is becoming more popular today. This ad is displayed in patterned square that pops-up in the mobile. This ads are displayed in the mobiles that have camera with QR application. But, the disadvantage here is these ads can be understood by the people who are educated. But, it is powerful mode of marketing as it directly drives the customers to the websites or online content.

Mobile internet marketing
It is also called as mobile web marketing. It involves the usage of both internet and the mobile device to market your service or product. But, for this you need to optimize your website so that it can be visible both in the desktops and the mobile phones. As the mobile users with internet are more today. Mobile web marketing strategies are growing faster.

These are some of the most popular types of mobile marketing. So, utilize these ways and market your products/services effectively among your potential customers.
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