In order to improve business sales you need to market your products/services effectively among the customers. For this mobile marketing is an effective way especially for small businesses that can’t afford much on advertising or marketing. Mobile marketing is divided into various types. Some of them are listed below.
SMS marketing
SMS (Short message service) marketing is also called as text messaging. It is a type of mobile advertising. Here, the information is send in the form of text that can include, link to the websites, news, offers etc. This text messages are visible in all the phones i.e., from normal to smart phones. It is the traditional form of advertising, but people still follow this method of marketing or advertising as majority of people read their every message and is also least expensive mode of advertising.
MMS marketing
It is similar to the SMS marketing but with some changes in the mode of information they send in the form or message or ad. Rather than sending simple text they send MMS (Multimedia messaging service) that includes images, audio, video and they are same as TV ads. Marketers or advertisers believe that MMS marketing makes a better impressions on the customers but, it is more expensive when compared to the SMS marketing and this type of messages are not supported in all types of mobile phones.
QR (Quick Response) code marketing
This is the most powerful way of driving traffic to the clients website or store and is becoming more popular today. This ad is displayed in patterned square that pops-up in the mobile. This ads are displayed in the mobiles that have camera with QR application. But, the disadvantage here is these ads can be understood by the people who are educated. But, it is powerful mode of marketing as it directly drives the customers to the websites or online content.
Mobile internet marketing
It is also called as mobile web marketing. It involves the usage of both internet and the mobile device to market your service or product. But, for this you need to optimize your website so that it can be visible both in the desktops and the mobile phones. As the mobile users with internet are more today. Mobile web marketing strategies are growing faster.
These are some of the most popular types of mobile marketing. So, utilize these ways and market your products/services effectively among your potential customers.