Are you an advertiser looking for the right ad network company? Then, you must know how to identify the best ad network company based on your requirements. Choosing the best ad network or advertising network will generate revenue for your ads and also drive traffic for your website. Below are some ways through which you can choose the best ad network for your website.
1. Reputation of ad network company:
At first you must see the reputation and reliability of the company. This plays a major role. If the company has a good reputation and is providing the services based on the user requirements then we can say it is a reputed company. You must also have a thorough investigation of the ad network company.
2. Ad revenue based on the traffic:
Ask for the ad revenues based on the traffic i.e., the percentage of ad revenue they will be taking for placing your ads in the publisher website. This should be discussed before signing the agreement.
3. Customer service provided by ad network:
Before placing ads, see the publishers website and make a complete review on their site and see whether they are providing good customer service.
4. Question ad network company in all aspects:
If you are having any doubts regarding the ad network company, question them and get your doubts cleared then and there itself.
5. Ad relevant to content:
Ask them if the ad that they are placing is relevant to the content of the website or not.
6. Ask for the traffic of the publishers website:
Check whether your ad will be placed on the site that drives more traffic or less traffic. It is must for an advertiser to know this point from the ad network service provider.
7. Check for qualitative ads:
Quality of the ads is the major factor you should look for. See whether ads served by the ad network are pleasing or annoying and also check whether they are related to the content.
8. See the ad type:
After checking the quality it is necessary to see the ad type. Some ad networks provide only text based ads and some provide only text with image ads and some provide both. So, it is your responsibility to look after which type of ad you need for promoting your website.
9. Placement of the ad:
If ad type is chosen then ask them were the ad shows in their website i.e., location of the ad because some ad networks show your ads.
10. Not choosing low-budget ad network:
Don’t look for the cheapest ad network, rather check for the one’s that provide good quality ads that helps your website in getting more traffic.
11. Reference for ad network:
At last ask them for case studies and references i.e., ask for clients with same category. This will give you some confidence and helps you to trust the ad network you are choosing.
These are some of the best ways through which you can choose an ad network company.