There are technology advancements in every field. The convenience and flexibility for people is increasing because of these technology advancements. Now customer can shop any where from his home with out visiting any physical stores, because of technology. Day by day the popularity of online shopping is increasing. People are giving more preference to shop online.
According to comScore, $29.1 billion amount of money was spent on online shopping from November to December in 2009. It was increased by 4 percent from the same period in the last year. Online holiday shopping season showed a positive growth in the 2009. There is 20 percent of total sales on jewelry and watches, and 15 percent of total sales on consumer electronics, 8 percent on event tickets, 7 percent on computer hardware, 6 percent on books and magazines.
There is an expectation that it will be increased in the next coming year. Online retailer promotions and guaranteed shopping, return policies and many advantages are enhancing the online shopping.