Major Developments Major Developments by Calendar Year

There is a growth in the luxury cars sales in fast mode. Earlier there was Mercedes-Benz, the only luxury car brand in India. And later Mercedes-Benz, Audi, Land Rover, BMW and Jaguar entered the Indian market.

According to analysts’ report, the rising of the sales of luxurious cars can be caused by increasing the per capita income of people in India. According to Deccan Chronicle’s articles there were 1,629 units of the sales in the past year and in this year sales were 2,921 units from January to July and 2,718 units were sold by BMW in the seven-month period in this year and in the same period in the past year sales were 2,008 units. 1,535 units were sold by Audi, German firm, from January to July and in the last year sales were 981 units. The luxury car segment is driven by the development of population of upper and upper middle class with disposable incomes.

There are many new models, that will available in Indian market at the end of the year. So Indian customers have greater choice to choose from.

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The Indian automobile industry is going through a technological change so as to sustain the competitive advantage and provide customers with the better products and services. Each and every firm is looking to change its processes and technologies. Indian automobile industry has achieved great success in the recent years in all segments of the automobile market.

Indian automobile industry is the second largest tractor and two wheeler manufacturer in the world. The fifth-largest commercial vehicle manufacturer in the world is also one of the top automobile markets in Asia.

The Indian automobile industry is dominated by Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra and a few foreign companies like Toyota Kirloskar Motor Ltd., Skoda India Private Ltd., Honda Siel Cars India Ltd. Large number of multinational firms are planning to enter in the Indian markets, though many of them may be forming alliances with the Indian companies. The automobile companies are coming up with financial schemes such as easy EMI repayment systems to boost sales. There have been exhibitions like Auto expo at New Delhi to share the technological advancements in India.

Indian automobile industry is growing because of the following reasons:

• Rising per capita income
• Availability of varied models of vehicle meeting diverse needs and preferences
• Favorable government policies
• Increasing disposable incomes in rural agricultural sector
• Easy finance schemes
• Rising industrial and agricultural output etc.,

The major drawback of inhibition of growth of automobile industry is poor and inadequate infrastructure in addition to the poor road network system.

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Eastern India’s first auto show was inaugurated by the State Transport Minister in Kolkata. There is a expectation that the eastern region has 13 percent of share of sales of the national auto sector, according to the SIAM.

But South and West has 25 and 30 percent of the share of the sales each. The largest part that is nearly 35 percent is held by North. There is a larger potential for industry growth.

It is said that Eastern auto show focused more on the local involvement and as it provides the exposure to local regions. The share of the West Bengal held only 4 percent of the national sales, though there industry grew by nearly 25 percent in previous year.

The auto show in Kolkata will continue till November 22 at Salt Lake Stadium, with around 20 auto exhibitors. There are major companies such as Maruti Suzuki, Tata Motors, Hyundai, Toyota and etc.

It is seen like, the main responsibility of the auto show East is to encourage sales. Special things like bike racing and a 4X4 track have set up in order to attract the visitors.

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Nano, was the sensational car in Indian auto industry, which surprised the global market. The another low cost car, Ultra is going to be introduced by the Bajaj. This low cost car would compete with Nano.

This will be introduced by Bajaj, which is involving with two ventures such as Renault-Nissan. The proposed price of the car is Rs.1.5 lakh.

According to the Managing Director of the Bajaj, the low cost car would penetrate the auto market in India. Mileage of the car would be 30 km per liter.

Bajaj is handling it’s two wheeler market with it’s bikes such as Pulsar and Discover. Earlier they dealt with the Bajaj Chetak. In recent months, they performed well. This standard would be applied on the proposed small car. The company hopes, that the proposed car would lead the Indian auto market. The proposed car would be introduced by 2012 in Indian auto market.