Major Developments Major Developments by Calendar Year

November 21, 2010

How to Get High Rankings on Search Engine Results Page

Filed under: Business — Tags: , , — Winson @ 9:30 AM

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

  • Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
  • Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
  • Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
  • Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
  • Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
  • Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
  • Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000’s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

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November 20, 2010

Employee Retention Techniques

Filed under: Business — Tags: — Winson @ 7:38 AM

Employees are a valuable asset to any organization. It is essential to protect this vital resource as talented and motivated employees play a crucial role in overall growth and success of the organization. Focusing on employee retention techniques can positively impact the organization as it increases employee productivity, performance, quality of work, profits, and reduces turnover and absenteeism. Effectively creating an engaging environment, recognizing good performance, giving benefits and rewards, promoting mutual respect are some of the ways for effective employee retention.

Increase Employee Engagement
Effectively implementing employee retention program by increasing employee engagement ensures that the employees are satisfied with their work, take pride in their work, report to duty on time, feel responsible for their job, feel valued for their contributions, and have high job satisfaction. As employees actively focus on their work, it increases the productivity levels in the organization and leads to improvement in several associated areas. Employee engagement ensures that the employees have a clear understanding of their roles and responsibilities in the organization. Increasing employee engagement helps to develop emotional connection, enthusiasm among the employees that promotes teamwork and healthy environment at the workplace.

Motivate Employees
Motivating employees by offering them better opportunities for career development can help in employee retention. Giving rewards, recognitions, promotions, and appreciation to employees can motivate them to increase their productivity, commitment to work, and loyalty to the organization. They feel that their contributions are valued in the organization. Giving incentives, pay hikes, bonuses can also help to motivate employees. Recognizing employee’s contributions and aspirations motivates employee to work productively and increases his confidence that helps in employee retention.

Focus On Team Building
Promoting team culture helps to actively involve all employees in achieving the goals and in overall success of the organization. Promoting team building imbibes a sense of belongingness among the employees that they are a part of larger goals or objectives of the organization. Team building promotes team work and team effort that help employees to tackle work pressure and thus provide a competitive advantage to organization. Focusing on team building activities can help to reduce workplace conflicts between team members as they work in a team. Organizing team building games, seminars, outdoor events help to promote team spirit, unity, and reduce stress.

Recognition of Performance
Recognition of performance of employees is an effective method of employee retention. Although monetary compensation can act as a motivating factor, openly recognizing the performance, initiative, and good work increases the morale and motivates the employee to work more productively. Appreciating the performance motivates the employee and they feel valuable within the organization. This helps in employee engagement and to increase the productivity levels.

Following effective employee retention techniques help to leverage the most valuable asset, the employees, to achieve growth of the company and increase the bottom line profits. Various employee retention techniques increase the employee productivity levels in the organization leading to reduction in cost per item or services produced.

Source: www.peopleconnectstaffing.com

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November 19, 2010

Role of Internet Marketing In Automotive Industry

Filed under: Business — Tags: , , , — Winson @ 7:37 AM

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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November 18, 2010

Facts about Drug Abuse and Addiction

Filed under: Substance Abuse — Tags: — Winson @ 7:36 AM

Drugs are the chemicals, which have susceptible impact on neuro-chemical balance of human brain that effects feelings and actions of an individual. Abusing drugs often or regularly leads to addiction. Although there is no particular age limit for drug addiction, earlier abuse causes more serious drug addiction.

Reasons for addiction
Every abuser has a different reason for drug abuse or addiction. Mostly to escape from problems, people abuse drugs, and become addicted. Many factors influence the individuals like social environment, person’s biology, and age. Family, friends, life style of individual contribute to drug abuse. Critical stages of life along with genetic, and environmental factors also affect drug addiction susceptibility.

Effects of addiction
Complications of drug addiction are very high and it is like a disease that affects brain, and total functioning of the body. Brain’s communication system is affected with the chemicals present in drugs as they disrupt the process of information flow to nerve cells. Short and long term effects are seen in the abuse due to drug addiction.

  • Short term: The chemicals present in the drugs will blow into the brain’s communication system. These chemicals can disturb the functioning of the “reward circuit” of the brain. Many short-term consequences are observed in abuser’s health and avoiding drug abuse can help in overcoming the short-term consequences. Sleeplessness, irritability, anxiety, running nose, nausea, vomiting, muscle pain, depression, headache, dizziness, effects on memory and respiratory problems etc are found with short term drug addiction.
  • Long term: Serious long-term effects are found with drug abuse and addiction changes brain chemical system and circuit. These effects can lead from mild itching to coma and to death of the drug abuser. This addiction facilitates the user in experiencing uncontrollable cravings particularly when they see place or person associated with drug. High drug addiction can lead for infectious diseases, breathing related diseases, veins, or nervous collapse, and abuser can even die in minutes in certain situations.

The above addressed information about reasons and effects of drug abuse and addiction can be useful in preventing drug abuse. Prevention programs and educating the people about effects can be helpful in preventing drug abuse and addiction in society. If it is not controlled at right time, these drugs can become masters of abuser’s life. The consequences of addiction of drug can be overwhelming to both the user and to the user’s family members.

Source: DrugAlcoholTest.com

November 17, 2010

WAN Optimization Accelerates Application Performance

Filed under: Science and Technology — Tags: , — Winson @ 7:35 AM

Faster application performance ensures that a business effectively renders quality services to its employees and customers. WAN optimization is essential to businesses that are using network applications at its headquarters to stay in touch with branches at remote locations through WAN. WAN optimization enhances the application performance by techniques like bandwidth management, caching, compression, and Protocol optimization and significantly accelerates application performance.

Benefits:
Improves Productivity
Slow speed of application performance really hampers the employee productivity and customer satisfaction. Use of WAN optimization techniques accelerates the applications over the WAN, speeds up the data transfer and reduces the end-user application response time. This in turn makes transactions faster thereby leveraging the employee productivity. WAN optimization reduces the time taken to complete repetitive operations and helps in increasing employee productivity.

The employees waiting for long time to get a transaction done or download a file can not give prompt service to the customers and it results in unsatisfactory customer experience. By eliminating the network problems and reduced throughput, the remote employees can access the network applications that are installed on other locations at a faster rate. Accelerating the applications over the WAN also helps the mobile workers making it easy for them to cater their services to consumers.

Reduces Bandwidth Cost
Using WAN optimization techniques like bandwidth management/QoS, caching, compression, and Protocol optimization can significantly reduce the usage of bandwidth which in turn pulls down the network costs.

  • In Bandwidth Management, limits are set on network applications as to how much bandwidth they can use. This ensures maximum utilization of existing bandwidth by critical applications without providing additional bandwidth, saving considerable amount of money.
    In Caching, the copies of important files are stored in multiple locations. The users need not have to download these large files every time thereby reducing the bandwidth utilization.
  • Protocol optimization decreases the transmission delays thereby increasing overall speed of transmission and transaction response.
  • Compression techniques help to reduce size of the data thus saving time of transmission. Compression helps to send data in a faster way thus increasing reducing load on communication links.
  • Compression and caching together help keep the communications link uncongested and reduces queuing delays.

All these factors reduce bandwidth usage which in turn reduces cost. WAN optimization allows users to access WAN applications at speeds similar to a LAN.

WAN optimization accelerates application performance by eliminating issues like redundant file transmissions, chatty protocols, network latency, packet loss etc. WAN optimization ensures consolidation of IT infrastructure of the business at remote locations thereby ensuring higher productivity at remote offices. Using WAN optimization, the businesses can reduce remote office infrastructure cost by effectively centralizing applications, data storage, and server at data centers.

WAN optimization techniques increases transaction speed, improves productivity, and reduces bandwidth cost enabling businesses to be competitive and focus on newer markets. WAN optimization implementation helps businesses to get excellent ROI on their investments by reducing bandwidth costs and improving overall productivity.

Source: Apsera Tech, Inc

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