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February 13, 2012

Digital Auto Promotions in India

Filed under: Automobile — Winson @ 8:14 AM

According to the data from the Indian auto market, Honda, Maruti and Hyundai are the most demanded brands. Most of the customers are searching for these products in Internet. Volkswagen and Fiat are the least demanded brands. According to the Google India’s Auto Industry reports, vehicle related search in Google has grown to 84% in 2010.

The report shows the impact of Internet on auto sales with more and more consumer searching for new launching products, feature, prices and availability of the products. This trend is resulting in the competitors in the auto industry promoting their products through digital advertising.

As per the report for the period of January 2010 to March 2011 most of the consumers search for Maruti motor cars. The followers are Honda Siel cars and Hyundai motors. GM is also having good demand as it stands at 4th place and the 5th position is occupied by Tata motors. Toyota, Ford, Volkswagen and Fiat take their places at 6th, 7th, 8th and 9th positions respectively.

Entry and mid level priced cars are most searched cars whose prices are nearly in between 2-6 Lakhs. Maruti Alto K10 is the most searched model followed by Ford Figo and Hyundai i10 Next Gen. Reports said that many auto industries are spending huge money for digital promotions. They are spending 10 percent of advertisement expenses only for digital promotions. (more…)

Higher Mileage Standards Boosting the US Auto Industry

Filed under: Automobile — Tags: — Winson @ 8:08 AM

The US market is a great fan of fuel efficient vehicles. According to the new records, the US automakers will be more profitable at a 42 mile per gallon (mpg) average in 2020. It is the strictest standard proposed currently, but it is also seen as achievable standard. The records also specify that, by 2015 more than one in 20 cars sold in the US will be hybrid, plug-in or full electric vehicles (EV).

The fuel economy analysis has evaluated the potential impact of the changes done for US Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) emissions standards may have on the auto industry in 2020.

The city report is an overview of the current state of the dynamic electric vehicle industry. It focuses on individual company product plans, key technology issues, and the latest industry initiatives that will have impact on future improvement.

Very specific findings from few reports:

  • Stronger mileage and GHG standards will encourage variable profits and sales in 2020 for the auto industry worldwide, with the Detroit 3 benefiting at large. The Detroit 3’s profit gains will be more than half of all increased profits.
  • US-based suppliers of key fuel-saving technologies – from turbochargers to direct injection, dual-clutch transmissions and more – will benefit.
  • The US electric vehicle industry is already showing positive trends and will grow further under strong standards and other government policies that will boost demand for electric and plug-in-electric cars.
  • The 42 mpg standard by 2020 is consistent with a 6% annual mileage improvement, starting in 2017, that would boost fleet mileage to 62 mpg by 2025. In addition to increasing profits, these goals are eminently achievable technologically and in a cost-effective way.

(more…)

Hyundai-Kia at No.1 Spot in South America

Filed under: Automobile — Tags: — Winson @ 8:00 AM

The Hyundai-Kia Automotive Group had overtook Japanese automakers in the South American market. It has already beaten Japanese in China, India and Europe. The only market left is North America, where the market share of this Korean automaker is just 0.1 percentage point behind Japanese auto makers.

Hyundai Motor Co. and Kia Motors Corp., South Korea’s biggest car makers, are running full shifts at their U.S. plants and also overtime. Even the shortages of parts are not curbing this company, whereas the Japan-based competitors are struggling to give output.

At this rate, chances are growing stronger for Hyundai-KIA automotive group to emerge as the top automaker in Asian group.

According to data announced by Ward’s Auto regarding sales in Argentina, Chile, Brazil, Uruguay and Venezuela, Hyundai-Kia sold 75,792 cars from January to May this year, taking the No. 1 spot among Asian car makers and beating Toyota (67,614), Honda (54,934) and Nissan (45,180).

Hyundai-Kia saw sales rise 24.5 percent from May last year (13,641), while Toyota’s and Honda’s sales dropped 3.8 percent and 6.3 percent over the same period due to Japanese earthquake.

The 50,000 units represent approximately 14% of April’s domestic sales of 367,961 units at Hyundai and Kia. These two companies together are the world’s fifth-largest auto maker. (more…)

Polaris to Launch Ranger RZR in August

Filed under: Automobile — Winson @ 7:41 AM

ATV (All Terrain Vehicles) is not popular in India. Polaris, one of the leading engineering firms specializing in ATVs, takes this as an opportunity to enter the Indian market. Polaris will be launching their first ATV in India on August 24th. The Indian market is fairy for venture vehicles. Lifestyle vehicles are also gaining popularity in Indian market in present times.

Polaris will be introducing their Ranger RZR which is coming with 32 horse power and 500 CC engine. Ranger RZR is a four stroke single engine car. Ranger RZR has the additional features of liquid cooling and electronic fuel injection. Power is transmitted to all four wheels via automatic gearbox.

Ranger RZR’s four wheels are quipped with hydraulic discs which give the smooth drive experience over rough terrains also. Ranger RZR 500cc vehicle capacity is to carry 454 kilograms. The independent suspension gives the smooth drive. It is having additional features like digital gauge, speedometer, odometer, tachometer and gear indicator. It is being launched into the Indian auto market within the small car segment.

October 18, 2011

Hyundai and KIA Motors are Accelerating their Sales in September 2011

Filed under: Automobile — Tags: — Winson @ 11:57 AM

Hyundai and Kia motors are gradually increasing their market share in the US auto market. They are continuously performing in the market for the last two decades. Hyundai and Kia have combined sales of 95,000 units of cars and light trucks for the month of September 2011. They want to reach the reach the number three position beating Chrysler. Hyundai and Kia domestic sales increased up to 9.1% for September 2011 which is more than September 2010 domestic sales (8%).

Hyundai Motors is performing well in the US market. Hyundai’s Equus luxury car won the award from the JD power as a large premium car of the year for 2011 and Hyundai Azera also received the best large car in the ideal vehicle category by the Auto Pacific. Hyundai is playing very intelligently in the auto market as they are offering the guarantee and warranty features with their car, they are providing assurance value guarantee to their vehicles up to 24th to 48th months.

Hyundai and Kia motors are willing to make such investments to keep gaining their market share continuously. Even though many brands are seeing the declining phase, the Hyundai and Kia motors are only concentrating on investing more to increase their market share in the US market.

(more…)

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