Major Developments Major Developments by Calendar Year

January 12, 2012

Americans Viewed 4.6 billion Online Video ads in May 2011

Filed under: Business — Tags: — Winson @ 2:39 AM

Among the different ways of advertising through the Internet, video advertising is one which attracts the customers. Advertisers prefer to use online video ads to capture the right customers. Online video ads include display of actual moving video clips in place of the static or animated image. This creates an interest in the viewer to look at it. A comScore study stated that 4.6 billion video ads were viewed by the Americans in May 2011. As per the comScore Video Metrix, the online video ads included only streaming-video advertising. Other types of video monetization like branded players, overlays, homepage ads, matching banner ads and so on were not included.

The study revealed that the online video ads reached 45.4% of the total US population. The frequency of video ads viewed per viewer in May 2011 was found to be 33.7. Among the many online video properties viewed, Hulu stood first. More than 1.3 billion online video ad impressions were accounted by Hulu. Hulu video ads were found to reach 9.2% of the total US population. The frequency of ads per viewer for Hulu was about 47.6.

Following Hulu were Tremor Media Video Network which ranked second highest among the online video ad properties and the highest one among the online video ad networks. It accounted for around 700.8 million video ads. It was followed by Adap.tv (642 million), BrightRoll Video Network (565 million) and Undertone (291 million).

During May 2011, more than 2 billion minutes were spent in watching the online video ads. The highest duration of online video ads was accounted by Hulu which was found to be 560 million minutes. The comScore study also revealed that online video ads accounted for 12.6 percent of all the videos viewed (that included video content also), and 1.2 percent of all minutes spent on viewing online video. It can be reflected from the study that most of the Americans view online video ads through various video ad properties. (more…)

January 9, 2012

Marvist Announces Best Marketing Projects Contest for the Second Consecutive Year

Filed under: Press — Winson @ 6:07 AM

Hyderabad, Andhra Pradesh, January 9, 2012 – Marvist WebSolutions, a pioneer in the field of Internet marketing consulting and services has announced “The Best Marketing Projects Contest – 2011”. This is the second time that the organization is conducting such a contest. This contest is aimed as an initiative to encourage quality project work by MBA students.

The first prize winner will walk away with a cash award of Rs.12,000 and the second and third prizes will carry awards of Rs.7,500 and Rs.5,000 respectively.

A summer project work done by students allows to showcase their capabilities when it comes to applying their academic knowledge in real life situation. But today, even good students are not using this opportunity, opting for a routine/mediocre project which can be completed relatively easily. However, such projects do not grow either the abilities of the student or their understanding of real life business situations.

A spokesperson for Marvist WebSolutions said, “A challenging project done in real life situations is essential for preparing the student for the realities of his/her first job. Marvist WebSolutions is coming up with the contest to encourage such projects that offer practical solutions to business problems.”

Marvist WebSolutions is seeking to identify students who introduce new concepts, have strong knowledge of marketing, show rigorousness in research and are diligent in executing marketing principles. The project must involve strategic marketing with a combination of academic knowledge and industry. Students are expected to put in a minimum of 4 weeks (180 working hours) into the project. Preference will be given to projects dealing with Internet marketing and problems faced by professional small companies.

20th January 2012 is the last date for submitting the project. The winners will be given the prize money in cheque along with the letters. This will also be publicized.

(more…)

December 28, 2011

Facebook Beats its Competitors in India

Filed under: Society — Tags: — Winson @ 2:42 AM

The popularity of Facebook across the globe is well known. Among all the developing countries it has reached maximum number of users from India by attracting more number of teenagers. According to the latest reports from ComScore, Facebook has beaten its competitors like Orkut and Yahoo and became the top social networking site in India with 20.9 million users.

Previously it was Orkut, which remained as the most popular site in India, but its now Facebook’s turn. With more number of features and sharing options than Orkut, it has attracted more number of users in less time. For the first time in July, 2011, facebook grabbed number one rank in social networking category with 20.9 million users, up 179 percent from the previous year.

The report also mentioned that there are more than 33 million Internet users in India, who visited social networking sites in the month of July, but among them most visited was Facebook making it as top one. With this, India now ranks as the seventh largest market worldwide for social networking after the US, China, Germany, Russia, Brazil and the UK. The report also mentioned that during last year growth of social networking audience is 43 percent which is triple the rate of total internet audience in India.

Followed by Facebook is Orkut ranked second with 19.9 million visitors, BharatStudent.com, Twitter, and Yahoo. Sites like Orkut, Twitter, and Yahoo used to be in the top places among the social networking sites before the advent of Facebook. But now it is ruling the networking world with a huge user base. By including more privacy options it is attracting more and more users every month/year.

December 13, 2011

Statistics of Spanish Speaking Population in U.S

Filed under: Society & Politics — Tags: — Winson @ 5:24 AM

The latest US census bureau released in March, 2011 has stated that the Spanish speaking population in US has grown beyond 50 million. Besides English, Spanish is the next most widely taught and adapted foreign language. Most of the parts of Latin America and Mexico have largest Spanish speaking population. After Spain, it is Mexico which has the largest Spanish speaking population. The Census also forecast that the Hispanics population may make up to the one third of the U.S population.

It is found that the population rise is mainly due to the growth in the number of child births, rather than immigration. Till 2010, the Hispanics population under the age 18 has grown to 23% form 17% in 2000. In 2000, 81% of the Spanish speaking population is spread over 9 states – California, New Jersey, New York, Texas, Arizona, New Mexico, Colorado, New Mexico, Illinois and Florida. But now it is reduced to 75% which indicates the wide spread of the Spanish population, particularly in the South East.

In the cities like Kentucky, South and North Carolina, Alabama, Arkansas, Mississippi, etc., the Spanish population has almost doubled. With Hispanic population of 46.3%, New Mexico has the largest percentage of Spanish speakers in US. It is followed by Texas and California with 37.6%.

The regions in which the Hispanic population remained steady were Massachusetts, Illinois, New York, New Jersey, Rhode Island and Louisiana.

On the whole, the total population growth in the US since 2000 was 27.3 percent and Hispanics contributed for more than half of that percentage.

December 9, 2011

Facility Management Cuts Costs and Improves Productivity

Filed under: Business — Tags: — Winson @ 8:35 AM

Facility management is a special field which offers multiple services to cater the needs of various clients. They have the highly experienced management team which works hard for providing best services in order to stay potentially competitive in their respective field. They take up more challenges and tasks which show greater impact on the productivity and cost. Any company can get the required benefits by outsourcing the services which they find tough and can get expected results when given to a reputed facility management company.

Facility managers improve the efficiency of the facility by implementing effective measures with their expertise. They have tie ups with different businesses and hence can get the best deals for various products and equipment used for the construction of new buildings and in the renovation of existing interiors. They also provide relocation facilities which take up the tasks from searching the new facility to shifting all the things to that facility with perfect calculation and planning.

One can reduce the amount of pressure and stress by outsourcing certain things to the facility management experts in which they are professionals. Several studies have shown that outsourcing facility management services saves the management 18% of the costs than by doing it by themselves. One of the best saving methods one can find is, the outsourcing of maintenance works followed by payroll outsourcing and IT support outsourcing.

Along with the assurance of quality services facility management experts are also helpful in reducing the risks of the liability with regards to the areas of operation that are being serviced by reducing the risks of the company which it might face in the future. Since the experts in the facility management team are specially trained you can expect quality service which further increases the productivity of the company.

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