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November 19, 2010

Role of Internet Marketing In Automotive Industry

Filed under: Business — Tags: , , , — Winson @ 7:37 AM

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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November 18, 2010

Facts about Drug Abuse and Addiction

Filed under: Substance Abuse — Tags: — Winson @ 7:36 AM

Drugs are the chemicals, which have susceptible impact on neuro-chemical balance of human brain that effects feelings and actions of an individual. Abusing drugs often or regularly leads to addiction. Although there is no particular age limit for drug addiction, earlier abuse causes more serious drug addiction.

Reasons for addiction
Every abuser has a different reason for drug abuse or addiction. Mostly to escape from problems, people abuse drugs, and become addicted. Many factors influence the individuals like social environment, person’s biology, and age. Family, friends, life style of individual contribute to drug abuse. Critical stages of life along with genetic, and environmental factors also affect drug addiction susceptibility.

Effects of addiction
Complications of drug addiction are very high and it is like a disease that affects brain, and total functioning of the body. Brain’s communication system is affected with the chemicals present in drugs as they disrupt the process of information flow to nerve cells. Short and long term effects are seen in the abuse due to drug addiction.

  • Short term: The chemicals present in the drugs will blow into the brain’s communication system. These chemicals can disturb the functioning of the “reward circuit” of the brain. Many short-term consequences are observed in abuser’s health and avoiding drug abuse can help in overcoming the short-term consequences. Sleeplessness, irritability, anxiety, running nose, nausea, vomiting, muscle pain, depression, headache, dizziness, effects on memory and respiratory problems etc are found with short term drug addiction.
  • Long term: Serious long-term effects are found with drug abuse and addiction changes brain chemical system and circuit. These effects can lead from mild itching to coma and to death of the drug abuser. This addiction facilitates the user in experiencing uncontrollable cravings particularly when they see place or person associated with drug. High drug addiction can lead for infectious diseases, breathing related diseases, veins, or nervous collapse, and abuser can even die in minutes in certain situations.

The above addressed information about reasons and effects of drug abuse and addiction can be useful in preventing drug abuse. Prevention programs and educating the people about effects can be helpful in preventing drug abuse and addiction in society. If it is not controlled at right time, these drugs can become masters of abuser’s life. The consequences of addiction of drug can be overwhelming to both the user and to the user’s family members.

Source: DrugAlcoholTest.com

November 17, 2010

Keystone Offers Commercial Business Insurance Solutions to Serve the Needs of UK Businesses

Filed under: Press — Tags: — Winson @ 8:56 AM

Keystone Insurance is a premier supplier of Business, Construction and Liability Insurance solutions to businesses across the UK. This independent insurance brokerage house offers specialist insurance solutions to UK businesses. Their commercial business insurance policies cover everything from public and employers liability to buildings and stock.

Keystone offers various types of commercial business insurance solutions, which include Shop Insurance, Manufacturing Insurance, Public Liability Insurance, Personal Accident Insurance, Wind Energy Insurance, Employers Liability Insurance, Construction Insurance, Commercial Property Insurance, Professional Indemnity Insurance, Contractors All Risks Insurance etc.

Keystone’s specialist commercial business insurance team understands business and provides fast, professional and quality service to its clients. Its friendly and experienced staff offers impartial advise to all clients. Their fast, reliable and professional insurance service has been instrumental in adding many satisfied clients across Ireland and the UK.

Keystone has arranged insurance for thousands of businesses over the years insuring businesses in every corner of the UK & Ireland. It regularly arranges insurance packages for large local authority & government infrastructure projects.

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WAN Optimization Accelerates Application Performance

Filed under: Science and Technology — Tags: , — Winson @ 7:35 AM

Faster application performance ensures that a business effectively renders quality services to its employees and customers. WAN optimization is essential to businesses that are using network applications at its headquarters to stay in touch with branches at remote locations through WAN. WAN optimization enhances the application performance by techniques like bandwidth management, caching, compression, and Protocol optimization and significantly accelerates application performance.

Benefits:
Improves Productivity
Slow speed of application performance really hampers the employee productivity and customer satisfaction. Use of WAN optimization techniques accelerates the applications over the WAN, speeds up the data transfer and reduces the end-user application response time. This in turn makes transactions faster thereby leveraging the employee productivity. WAN optimization reduces the time taken to complete repetitive operations and helps in increasing employee productivity.

The employees waiting for long time to get a transaction done or download a file can not give prompt service to the customers and it results in unsatisfactory customer experience. By eliminating the network problems and reduced throughput, the remote employees can access the network applications that are installed on other locations at a faster rate. Accelerating the applications over the WAN also helps the mobile workers making it easy for them to cater their services to consumers.

Reduces Bandwidth Cost
Using WAN optimization techniques like bandwidth management/QoS, caching, compression, and Protocol optimization can significantly reduce the usage of bandwidth which in turn pulls down the network costs.

  • In Bandwidth Management, limits are set on network applications as to how much bandwidth they can use. This ensures maximum utilization of existing bandwidth by critical applications without providing additional bandwidth, saving considerable amount of money.
    In Caching, the copies of important files are stored in multiple locations. The users need not have to download these large files every time thereby reducing the bandwidth utilization.
  • Protocol optimization decreases the transmission delays thereby increasing overall speed of transmission and transaction response.
  • Compression techniques help to reduce size of the data thus saving time of transmission. Compression helps to send data in a faster way thus increasing reducing load on communication links.
  • Compression and caching together help keep the communications link uncongested and reduces queuing delays.

All these factors reduce bandwidth usage which in turn reduces cost. WAN optimization allows users to access WAN applications at speeds similar to a LAN.

WAN optimization accelerates application performance by eliminating issues like redundant file transmissions, chatty protocols, network latency, packet loss etc. WAN optimization ensures consolidation of IT infrastructure of the business at remote locations thereby ensuring higher productivity at remote offices. Using WAN optimization, the businesses can reduce remote office infrastructure cost by effectively centralizing applications, data storage, and server at data centers.

WAN optimization techniques increases transaction speed, improves productivity, and reduces bandwidth cost enabling businesses to be competitive and focus on newer markets. WAN optimization implementation helps businesses to get excellent ROI on their investments by reducing bandwidth costs and improving overall productivity.

Source: Apsera Tech, Inc

November 16, 2010

Google PageRank vs Alexa Traffic Rank

Filed under: Business — Tags: , , — Winson @ 7:35 AM

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by alexa.com (a subsidiary of amazon.com). Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.

Source: Marvist.com

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