Major Developments Major Developments by Calendar Year

October 1, 2010

Small Businesses are not Utilizing Social Media for Marketing: Citibank

Filed under: Small Business — Tags: , , , — Winson @ 9:12 AM

According to a latest survey by Citibank, many of the small businesses are not utilizing even the basic online tools which are readily available and which would help them grow their businesses despite of a lot of buzz around social media.

  • Around 63 percent of the small business respondents expressed that word of mouth publicity is the best way to increase their business market. They also said that it helps them in finding new customers. Many of the small businesses do not consider marketing through social media as a word-of-mouth channel.
  • The social media sites like Face book, LinkedIn and Twitter are not being used by 81 percent of the respondents.
  • 37 percent of them are not using websites in order to expand their small businesses.
  • Around 84 percent of the small businesses are not selling their products through online service.
  • Almost 62 percent are not utilizing email for marketing their products.
  • More than 47 percent of them perceive that these sites are not of any value for their businesses.
  • 21 percent think that the social media sites are more for personal use than for business.
  • 18 percent of them expressed that they do not know much about how the social media helps in expanding their business and how to utilize it to maximum.

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September 1, 2010

Many People are Using Mobile Internet – comScore

Filed under: Business — Tags: , , — Winson @ 6:05 AM

The number of people who use mobile are increased twice in the year of 2009 when we compare to the year 2008, according to comScore report. They are using these mobile devices to access the news and information on the internet.

News and information are accessed by 63.2 million people on their mobile devices in the month of January 2009 and they are accessed by 22.4 million people daily. This number is more than twice of the audience of the last year 2008. According to comScore, 107 percent increase in people using mobiles to access news and internet daily. By this we can say, there is growth in importance of the mobile medium because users are depending on their mobile phones to access information.

Day by day, accessing of the social networking and blogging by users is increasing and there is much growth in downloaded applications as well like because of this growth in news and information usage. The accessing of social networking site and blog increased by 427 percent from 2008 to 2009.

News and information was accessed by 22.3 million people through the downloaded application in the month of the January. 8.2 million users downloaded maps, it is most popular downloaded application among them. SMS was used by 32.4 million people to access the news and information in the month of January.

Most of the users who show the enthusiasm to use mobile news and information are young males with half of 18 to 34 year old males engaged in that activity. Females with the age of 18 to 24 also used this mobile internet. 40 percent of them were accessing it.

In this way mobile devices are used by many people, not only for one purpose for many purposes like access the news and information and maps, etc.

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