Microsoft introduced an Android app, Tag, which was the first to be developed for the direct opponent to Microsoft’s own mobile OS, Windows Mobile.
Tag will make the Android owners use their device like a barcode scanner, efficiently. The user can take a photo of a barcode. The program can identify it, and probably alerts the user regarding special coupons or discounts open for the item or at the store.
Primarily, Tag is not only competing with third-party applications such as ShopSavvy, which works same as that of a Tag, but it is also competing promptly against Google Shopper, a Google-designed app which enables user to take photograph of items, not just the use of barcodes, to search for them.
In fact, Tag has already been introduced on many other popular smartphone devices, like Windows phones, the iPhone, and Blackberry and Symbian devices. Microsoft also introduced a Bing app for the iPhone, that remains in the App Store which will be a drawback to Google, the search engine that comes automatically installed in the iPhone’s default browser, Safari.