Major Developments Major Developments by Calendar Year

September 14, 2011

Social Media Marketing Helps Increase Customers and Revenues

Filed under: Business — Tags: , — Winson @ 7:43 AM

Gone are the days when businesses used traditional marketing supplements for promoting the products and services. The rise of Internet usage trends has enhanced the mode of marketing by various businesses. Social media has become one of the most effective marketing tools for businesses these days. It is found that social media marketing helps in bringing up new revenues and customers.

The social networking advertising revenues were estimated to reach $5.97 billion in 2011 as per the eMarketer. This is estimated to be a 71.6% increase over 2010. These estimates did not include money spent by the companies on developing their presence on social networks or hiring staff to manage them.

A survey conducted by Regus, revealed that companies operating in the developed markets had a great impact of social networks. It was found that 47% of the businesses worldwide used social networks for customer acquisition in 2011. However, in 2010, the social media marketing was used by only 40% of them throughout the world. Among the different countries studied, it was found that China ranked first in the use of social networks for customer acquisition. In China alone, 65% of the businesses are estimated to use social media in 2011. This is expected as a great growth with only 44% of the businesses using social networks in 2010.

Countries like India, US and UK are only next to China in using social media for customer acquisition. The social networks are estimated to be used by 43% of businesses in the US in 2011. However, only 33% of the businesses used them in 2010 for customer acquisition. However, it was found that the impact of social networks was more for companies operating in the developed markets.

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October 1, 2010

Small Businesses are not Utilizing Social Media for Marketing: Citibank

Filed under: Small Business — Tags: , , , — Winson @ 9:12 AM

According to a latest survey by Citibank, many of the small businesses are not utilizing even the basic online tools which are readily available and which would help them grow their businesses despite of a lot of buzz around social media.

  • Around 63 percent of the small business respondents expressed that word of mouth publicity is the best way to increase their business market. They also said that it helps them in finding new customers. Many of the small businesses do not consider marketing through social media as a word-of-mouth channel.
  • The social media sites like Face book, LinkedIn and Twitter are not being used by 81 percent of the respondents.
  • 37 percent of them are not using websites in order to expand their small businesses.
  • Around 84 percent of the small businesses are not selling their products through online service.
  • Almost 62 percent are not utilizing email for marketing their products.
  • More than 47 percent of them perceive that these sites are not of any value for their businesses.
  • 21 percent think that the social media sites are more for personal use than for business.
  • 18 percent of them expressed that they do not know much about how the social media helps in expanding their business and how to utilize it to maximum.

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September 5, 2010

Marvist Adds Social Media Optimization Services Into Its Service Offering

Filed under: Press — Tags: , — Winson @ 7:44 AM

Released by: Marvist Consulting

Marvist Consulting provides professional, result-oriented, and value based Internet marketing services and has clients across 5 continents. Since its founding in 2005, Marvist helped more than 400 websites get first page rankings on all major search engines.

Marvist Consulting provides cost effective and result oriented solutions to small and mid-sized companies globally to improve their business by effectively providing Internet marketing consulting, Internet marketing research, SEO, PPC and link building services.

Marvist has recently added social media optimization services into its service offerings, combining its existing Internet marketing expertise with the emerging social media tools. As part of its offering, Marvist’s social media professionals actively monitor and optimize a variety of social media – including websites, blogs, forums and message boards to help their clients leverage the success of social media to positively impact business.

Marvist Consulting has offered services to clients from wide range of industries including real estate, pharmaceuticals, automobile, healthcare, construction, educational services, professional, scientific, and technical services.

Marvist Consulting continuously strives to put clients needs first by providing result oriented services generating solid ROI with affordable pricing. Marvist strongly believes in serving clients with unwavering commitment to professionalism and following ethical business practices.

For further details, please contact:
Marvist Consulting LLC
103 Carnegie Center
Suite 300
Princeton, NJ-08540, U.S.A
Website: http://www.marvist.com
Email: sales@marvist.com

About Marvist Consulting:
Marvist Consulting is a rapidly growing offshore Internet Marketing and Marketing Research Company based out of Princeton, New Jersey. The company started its operations in April 2005 and offers strategic consulting as well as tactical marketing services through offshore model. The services offered by Marvist Consulting are in the fields of Internet Marketing Strategy and Consulting, Professional Search Engine Optimization, Pay Per Click and Online Market Research. Marvist has helped 400+ worldwide clients to sell more of their products and services faster and easier. Marvist works directly with businesses and offers services through business partners. Marvist offers a unique service delivery model. The consulting team is from USA while the analysts and associates work from India facilitating performance oriented and cost effective marketing solutions.

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